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Exam Name: IBM Unica Campaign V8.5
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NO.1 A user is mapping a flat file into Unica Campaign. The user needs to ensure that the file ends with a:
A. tab.
B. comma.
C. closing bracket.
D. carriage return, line feed.
Answer: D
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NO.2 A user is designing a Campaign flowchart. The user wants to retrieve and use a derived field which
was saved in a previous Campaign. Which of the steps below is correct to achieve this task?
A. The user cannot retrieve derived field expressions saved in other Campaigns.
B. Search the previous Campaign and copy the required derived field expression.
C. Retrieve the expression from the Stored Derived fields directory from the Options menu.
D. Retrieve the expression from the Stored Derived fields directory in a Select process box.
Answer: D
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NO.3 A user needs to output data from a Unica Campaign flowchart and does not need to utilize the data
within the flowchart. This can be done by creating and outputting the data to a:
A. fact table.
B. general table.
C. dimension table.
D. base record table.
Answer: B
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NO.4 A user has added a new Unica Campaign Attribute and would like to make that attribute available to the
Cognos reports. To do this, the user needs to:
A. use the Reports SQL generator to update the existing reporting views.
B. use the Reports SQL generator to create new views which include the new attribute.
C. do nothing, once the new column is added the reports model is automatically updated.
D. use the Cognos application administrator to create a new data framework which includes the new
attribute.
Answer: B
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NO.5 In a Unica Campaign flowchart Select process, how can a custom macro be profiled so that it appears in
the Select process "Available Fields" menu?
A. Select "Options" from the main menu in a flowchart, choose "Custom Macros...". Click "New Item" and
add the macro name and field expression.Go to the "Select" process and choose the macro from the
"Available Fields" column.
B. Select "Options" from the main menu in a flowchart, choose "Custom Macros...". Click "New Macro"
and add the macro name and fieldexpression. Go to the "Select" process and choose the macro from the
"Available Fields" column.
C. In the "Select" process box, create a "Derived Field" with a field name Profile_Test and enter the macro
name in the expression field. Go tothe "Select" process "Source" tab and select the macro from the
"Available Fields" column.
D. In the "Select" process box "Source" tab, click the Input field and the drop-down list appears. Go to
"Tables", select "UA_CUSTOMMACROS",and select the macro from the list. Select the macro when it
appears in the "Available Fields" column.
Answer: C
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NO.6 A user would like to create a 10% holdout control group from a Cell which contains 1000 Audience IDs.
Which Unica Campaign flowchart process box is the BEST way to accomplish this?
A. Merge process
B. Sample process
C. Segment process
D. Snapshot process
Answer: B
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NO.7 A specialist creates a numeric user variable called MinBalance and assigns an initial value of 100 to it.
The specialist wants the Select process to return all IDs where the mapped field AccountBalance is
greater than MinBalance. What is the correct syntax to use?
A. MinBalance < AccountBalance
B. AccountBalance > MinBalance
C. AccountBalance > UserVar.MinBalance
D. AccountBalance is GT than UserVar.MinBalance
Answer: C
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NO.8 A specialist is responsible for making sure that Unica Campaign flowcharts run successfully. If an error
occurs, the specialist needs to be informed by email. Therefore, the specialist creates a batch script which
interacts with the mail server and sends an email to the IT department helpdesk to be informed in case
problems arise in a Campaign flowchart. Where can the specialist best relate to this script from within the
Campaign flowchart? The specialist creates an outbound trigger, invokes the batch script in the trigger,
and:
A. assigns a trigger in a mail list or call list process.
B. schedules a trigger to run on a case-by-case basis.
C. uses the eMessage process to send out these emails.
D. assigns it in the Advanced settings section on the Campaign flowchart and has the trigger run on
Flowchart Run Error.
Answer: D
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